On my first day of class in Wisconsin, I dropped a â€œBreakfast Clubâ€ reference that thudded like Judd Nelsonâ€™s career after â€œFrom the Hip.â€ And I immediately felt a compulsion to familiarize myself with contemporary popular culture.
A man in my upper 30â€™s, my touchstones for affective metaphorical connectivity seemed to be mossy and only getting mossier, so I set out on a mission to brush up on my understanding of Rihanna, Drake and to discover what the heck Aeropostale is, through a strict regimen of MTV and regular trips to Brooklyn’s Fulton Mall.
I think this is a pretty common anxiety for professors who try to relate knotty concepts to their students by drawing from more familiar examples. I begin every Contemporary Art class by comparing art to fashion, and knowing fashion beyond what I might have worn to a Temple of the Dog show in 1993 would certainly behoove me.
I showed my class an image of a guy in a fine suit and asked, â€œIf you were raised by English-speaking wolves, and encountered this person, would you know what he was trying to express through his choice of clothing?â€
A resounding â€œno.â€
The students agreed that the English-speaking wolves wouldnâ€™t know that suit to be any more fashionable, or business-like, than a banana leaf loincloth. I suggested that works of art often function like fashion, though hopefully not always. I said that the best works, as Peter Schjeldahl has noted, communicate ideas, while the vast majority merely occasion them. In other words, less successful work needs to manufacture meaning, and thus should be understood within a self-enclosed system of signs, rooted in the history of art and ideas rather than in experience.
This held their attention for a moment, but I lost it again when I showed one of Anna Betbezeâ€™s tattered wooly rugs and a Tom Friedman sculpture of accumulated pink eraser shavings. I got a version of the â€˜anyone could do thatâ€™ complaint from a hockey player in the back of class. I usually match such pat resistance with a line from a comedian in order prove that a simple, elegant observation can ring as legitimate as a baroque painting that took weeks. I performed a clumsy version of the Jerry Seinfeld bit about how if someone from another planet saw humans cleaning up after dogs theyâ€™d naturally assume the dogs were in charge.
I think my problem was that I went for the whole impersonation in addition to the joke, and impressions aren’t my strong suit. Either way, they didnâ€™t relate. I imagined my class as me, and me as my dad recounting Klinger jokes from M*A*S*H on a morning in 1979. Eyes rolling back.
This second thud, compounded by the â€œBreakfast Clubâ€ dud, sent me poking even harder for common ground.
So I finally broke the fourth wall, and asked directly what they found amusing.
A collective â€œmeh.â€
â€œWhatta about music. What do you listen to when you hang out and study?â€ I kind of felt like a viral marketing specialist conducting a focus group for a new energy drink.
â€œHow about Beyonce..is she still big? I saw her at the Deuce in Miami two years ago and she looked pretty FINE.â€ Trying to seem cool.
â€œWhat do you do to waste time when youâ€™re sitting in your dorm rooms when you’re not reading your art history book?â€
I told them that in undergrad I used to sit around eating Chef Boyardee ravioli and watching â€œReal Worldâ€ marathons when I shouldâ€™ve been studying. I also had a roommate that watched this movie called â€œArmy of Darknessâ€ over and over and over and that I couldnâ€™t stand it because it was like a watching a video game without having the pleasure of interactivity.
And then I caught a twinge in my audience. A spark of vitality. A flicker in an eye in the back of the room; a twitch of a thumb in row two.
Video games. Yes!
Most of the class, including the girls, lit up when I mentioned video games. And someone exploded giddily that the game â€œCall of Dutyâ€ was going on sale at midnight, and it was quickly clear that most of my class would be in line to purchase it. A major event in a world I didnâ€™t know anything about. Before I could get dismissive, I recalled waiting in line outside at Kieffâ€™s Music in Lawrence, KS at midnight to purchase R.E.M.â€™s â€œAutomatic for the People.â€
I havenâ€™t played a video game since a stand up arcade version of Karate Champ in 1985. So my mission to relate to my students would prove far more complicated that laundering old Seinfeld jokes through a newer and more relevant comedian. Iâ€™m up against a behemoth. A new paradigm that I donâ€™t understand.
Considering now all the Johnny Depp and Major League Baseball and James Patterson Books Iâ€™ve dropped as relatable examples, I canâ€™t help but wonder how much pedagogical ground I wouldâ€™ve gained if I wouldâ€™ve known anything about the game â€œHalo.â€ If I could only trade all of what I know about Seinfeld for a vague knowledge of which video game console is which. You’re never too old, right?
Maybe sometimes you are.
As the last few minutes of class melted away, I had a revelation. What these millennials need is a video game that bridges the gap between alternative visual culture and first-person shooter. A video game with substance. A video game that matches its phenomenological impact dynamic graphics with hearty intellectual concepts. What these millenials need is a video game about contemporary art.
And as a man already on a mission, I pledged in that moment to bring it to the world.Â Stay tuned for what will be my greatest masterpiece: “Bruce Nauman: Call of Duty” â€“ A first person shooter game where the act of shooting turns into a feedback loop of self-awareness, making the player uncomfortably self-conscious and forcing them to stop and do something else after a few minutes.
This week: The Amanda Browder Show vs. Tom Friedman. As a sculptor myself, I find his work to be some of the most interesting and innovative of the last 20 years. This is an interview that has been on our wish list for a long time! Yay NYC bureau!
Tom Friedman was born in St. Louis, MO in 1965 and received his B.F.A. at Washington University, St. Louis, MO and his M.F.A. at the University of Illinois at Chicago. Tom Friedman’s art has been exhibited extensively in the United States and internationally. The quirky, and flawlessly executed work tends to defy categorization. While his art is often linked to 1960s Conceptualism and Minimal art, Friedman invents his own visual language through his almost obsessive attentiveness to detail and his striking ability to transform the familiar into the unexpected. He uses common household materials such as aluminum foil, spaghetti, fishing line, hair, Styrofoam, and Play-Doh to create works that rearrange the viewer’s perceptions of the everyday environment. Often humorous and always inventive, Friedman’s work raises questions about the making and seeing of art.