This week we look back at our interview with AA Bronson founding member of General Idea and Printed Matter.
This week: James Jenkins Executive Director of Bad at Sports beloved place to spend our disposable income Printed Matter!
Printed Matter is the world”s largest non-profit organization dedicated to the promotion of publications made by artists. Founded as a for-profit alternative arts space in 1976 by artists and artworkers, Printed Matter reincorporated in 1978 to become the independent non-profit organization that it is today. Originally situated in Tribeca, Printed Matter moved to SoHo in 1989 where for twelve years the book displays and artistsâ€™ projects in the large storefront windows contributed to the artistic and intellectual vibrancy of the neighborhood. In 2001 Printed Matter relocated to Chelsea, where it continued to foreground the book as an alternative venue – or artistic medium – for artistsâ€™ projects and ideas. Finally, in December of 2005 Printed Matter moved into our current storefront location in Chelsea with big windows and greatly increased display and exhibition space. Recognized for years as an essential voice in the increasingly diversified art world conversations and debates, Printed Matter is dedicated to the examination and interrogation of the changing role of artistsâ€™ publications in the landscape of contemporary art.
Printed Matter”s mission is to foster the appreciation, dissemination, and understanding of artists’ publications, which we define as books or other editioned publications conceived by artists as art works, or, more succinctly, as “artwork for the page.” Printed Matter specializes in publications produced in large, inexpensive editions and therefore does not deal in “book arts” or “book objects” which are often produced in smaller, more expensive editions due to the craft and labor involved in their fabrication.
To promote public awareness of and access to artistsâ€™ books, Printed Matter maintains a public reading room where over 15,000 titles by 6,000 international artists are available for viewing and purchase. In addition to being a wholesale and retail distribution hub for artistsâ€™ books, Printed Matter offers a free consulting service to libraries, art institutions, and art professionals involved with artistsâ€™ books throughout the world. Printed Matter presents a range of educational programs for the public from talks to student groups by staff members to in-store lectures and readings by artists, critics, and curators. These educational initiatives are complemented by our internationally recognized exhibitions program and publishing program.
This week: AA Bronson! Artist, curator, General Idea founder, former President of Printed Matter, magazine publisher. And more!
During my first visit to Signal-Return, a letterpress print shop and exhibition space opened last fall in Detroitâ€™s Eastern Market, I had strangest inkling of dÃ©jÃ vu. Not dÃ©jÃ vu in the traditional sense of having been there before; but rather, I was struck by the distinct feeling that the workshop, antiquated presses, and even the intern sorting type, had been in that location for decades or perhaps even centuries. Indeed, Signal-Return falls in the robust tradition of Detroit-based artisanal print houses. The independent press is rooted in the early-twentieth century Arts and Crafts Movement when studios such as the Cranbrook Press, (1902), were established in the tradition of William Morrisâ€™s Kelmscott Press. The small press phenomenon continued into the latter part of century by those seeking to harness the revolutionary potential of the media. Most notably, the Detroit Artistsâ€™ Workshop, a multimedia collective that produced an array of printed matter, opened in November 1964â€”exactly 47 years before Signal-Return unveiled itself to the public.
Where Signal-Return deviates from its predecessors is in the organizationâ€™s four principles: teach, serve, connect, and produce. Beyond defining itself as a functioning print shop that caters to projects ranging from wedding invitations to artistâ€™s books, Signal-Return operates as a laboratory and archive, offering hands-on participatory experimentation that simultaneously preserves, honors, and hybridizes the materials and methods of traditional letterpress printing. Further, in mere months, Signal-Return has become a hub where makers, creative producers, educators, and enthusiasts have come together to create work and exchange ideas. In essence, the workshop functions as a network of networks, cultivating new connections, conversations, and communities that otherwise wouldnâ€™t have the context to engage. At Signal-Return, the potential of printed matter to serve as a democratic medium extends beyond the materiality of the page to disseminate through discourse and, (dare I say), intertext. The workshop has some thrilling projects in the works that will be the product of numerous thinkers, activists, and creative workers, engaging with the conditions and reimagining the mythology of here-and-now Detroit.
Signal-Return co-founder Megan Oâ€™Connell currently serves as the non-profitâ€™s director, curator, chief development officer, outreach coordinator, and designer. She describes herself an unabashed typophyle, and in lieu of the term â€œprintmakerâ€ she has adopted the ethos of the â€œpressâ€â€”a tool, process, product, and metaphor that creates any kind of imprint. I spoke with Oâ€™Connell at Signal-Return in Detroitâ€™s Eastern Market on printed matter and its twenty-first century incarnations and aspirations.
Megan Oâ€™Connell Â A printing press, as a shaper of culture and dispatcher of narratives, continually reflects back its context, even after the fact of its existence. It provides a portal into the ideals, structures, priorities, production modes, economies, and material assets of a particular time and place. As a newly-forged initiative, Signal-Return–a letterpress workshop–is a site for the incubation of ideas and a promulgator of traditional and hybrid printing methods.
By design, both physically and philosophically, the project is porous. It showcases a range of presses, an extensive library of fonts of type [acquired from area print shops updating to digital publishing], a retail/gallery area, and an archive. Essentially, it reveals the back-end of production to anyone walking through the doors while offering easy contact with output of the press. The skillful melding of all aspects of the space is the work of designer Christian Unverzagt of M1/DTW, whose printed matter now comprises an on-site solo exhibition titled Artifacts and Identities. He immediately grasped what to leave raw and what to transform in our 3,000 square foot space, striking a balance between old and new. I walked out of our first charette practically pinching myselfâ€”it was uncanny to sense a typophile/designer shaping the space and imbuing it with an unfaltering logic.
In assuming the directorship of a press that serves as a cultural beacon in an economically vulnerable, post-industrial city, I am responsible for telling myriad stories. The press is a conduit for this time and place:Â residents long to see something created and circulated. Detroit was once a major printing hub, with many of its talented students learning the trade in High School and continuing onto life-long careers, so it is natural that there is synergy around our workshop. I have to acknowledge, too, the interest in the mythology of the city stemming from places beyond the city is far-reaching. Thereâ€™s something that captivates peopleâ€™s imaginations, whether they are in Berlin, Brooklyn, or Boulder, when they witness resources being re-directed, new forms of collaboration emerging, and a thoughtful reweaving of social fabric. The press is a model for this, and we intend to claim these phenomena and give them voice while the focus stays on Detroit. On a very basic level, we are sparking curiosity and inviting participation from those within and beyond the city.
SMP: Who are your clients? Are they specifically artists or have you reached a wider public, and what sort of work has Signal-Return been producing?
MOâ€™C: Â As of yet, there is no template for any of our jobs: we’ve kept our operations fluid, producing for both individuals and organizations. We get walk-in clients nearly every day, and it gives me deep pleasure to watch someone navigate the space and then proclaim â€œI want you to make _______ for me–can you do that?â€ We support them by helping to dream up a format, source materials, and select typefaces and color palettes. We quote out the job, and then, if given the green light, we realize the project. This might apply to a firefighter who has been promoted and needs new business cards, to an organizer of a seed saving project at a nearby Senior center seeking custom envelopes, to a poet looking to publish a chapbook, to a gallery director ordering an entire kit for an upcoming exhibition. Itâ€™s a way to honor our community, amplifying what’s happening here without defaulting to the simplistic â€˜Go Detroit!â€™ response.
Conversations are underway with noteworthy writers, artists, curators, and collectors to yield various projects through Signal-Return. There is excitement about what have done to accrue currency in the art world, having produced for The Detroit Institute of Art, MOCAD, Mark Dion, Alison Knowles, and Etienne Turpin, fellow at the Taubman School of Architecture. We plan to serve as the publishing arm for Market Studio Kitchen/Detroit Emergent Futures Lab, opening this summer in our neighborhood. We are partnering with InsideOut Literary Arts Project to promote writers through the 4×5 reading series. Fritz Haeg, who will be working with and eventually disseminating the research of Wayne State University students in the fall, will look to us to produce print-based work. Plus, one of our staff has arranged for a curator from Paris to spend the bulk of August setting up our archive and a special exhibition. Our enthusiasm about these prospects borders on the uncontainable!
SMP: The 20thÂ century print has such a lengthy, complicated, and politicized history: mechanical reproduction, the broadside, collage, pastiche, and even â€˜zines and the revival of the local artisanal press. How are you expanding the concept of printmaking in the 21stÂ century? Are you integrating new materials, practices, and discourses into your project?
MOâ€™CÂ Â As the 21st century advances, practitioners are concerned with how their work can confirm, provoke, surprise, or undermine oneâ€™s expectations. This, for the most part, remains media-specific and context reliant. The print, however, just might possess a bit more latitude to â€˜show upâ€™ in new contexts and to spur us into action. I think this is where its power lies.
Some of my hero-producers are those early progenitors of pamphlets, broadsides, posters, theater, and actions that readily dismantled old forms to cultivate new systems: the Russian Constructivists, Dadaists, and Futurists being the primary models.Â Based on what I have seen in the past, I cannot predict what the press and its products will look like a year from now, a decade from now, or even farther into the future. It stands as an open proposition.
SMP: It seems to me that by rooting your practice in the press, or a mechanized process, you are evoking the language of industry, but also the craft workshop. Is this an intentional?
MOâ€™C: It’s impossible to be in a city like Detroit and to not consider what â€œindustryâ€ has meant. Thereâ€™s a palpable point of pride around the scope and caliber of what has proliferated in this place: I find it awe-inspiring. I’m apprehensive about attaching any sentimentality to the idea of the printing press, and will circumvent a melancholy lament of what craft once â€˜wasâ€™. Rather, the press holds potentiality while providing a tangible connection with the past. A printing operation of Signal-Returnâ€™s scale will never match the standards of industry, but it can serve as a cue for what was once there. If I had to choose, I would say that the qualities of our press are related more closely to the idea of workshop than factory.
SMP: What is your relationship to the digital?
MOâ€™C:Â An epiphany that I had early on as a producer was that there is something very powerful in being able to see every aspect of a bookâ€™s production through–from beginning to end–and that limitations imposed through non-digital means invited me to take risks and problem-solve in ways that would never be invoked by the digital platform. This runs consistent with what I witnessed later on as an educator. As the director of the Typography Lab at the University of Oregon, I found my students craving a kinesthetic relationship to material. Physically laying out type on a galley, imposing and printing forms on the press bed, and collating pages into a book is unrivalled for what it teaches about the totality of an effortâ€”it is a tonic after spending countless hours in front of a computer screen with pretty predictable results, finding yourself pushing â€˜printâ€™ again and again until you get it right. The habituation of designing with a computer can train us to rely on default settings and severely limits the range of what might get produced.
The flipside is that if one understands the nuances of analogue typesetting, it is possible to invest nearly the same degree of attention into a digitally typeset composition. One of the ways we can cross platforms from pixels to the â€˜realâ€™ is through custom photoengraved plates. They are produced type-high, so printing from them yields a look and feel that bears much the same aura of authenticity of a hand-set piece, but allows for more flexibility than traditional compositing.
SMP: What role does preservation play at Signal-Return, or do you place more emphasis on modifying and hybridizing traditional tools and practices for a new generation makers and audiences?
MOâ€™C: There are four principles at Signal-Return: Teach, Serve, Connect, and Produce. I feel almost ready to add a fifth, which is to Steward, because this equipment, wood type, and all of the tools and materials you see here are only preserved if theyâ€™re actively being used. Wood type will get dry, cracked, and will become unusable if itâ€™s stowed away, and, obviously, the presses need to run in order to stay viable. Thus, the stewardship piece is becoming clearer to me.
SMP: What are some of the projects that made you most excited?
MOâ€™C:Â Â Friso Wiersum, an historian-in-residence in Detroit through Expodium, a collective based in Utrecht, came in [to Signal-Return] before we had officially opened. He was doing research on Detroitâ€”taking photos, logging journal entries, writing a blog, etc., while comparing his perceptions to those of his father, also from The Netherlands, who happened to live in Detroit as an exchange student in 1964. Over time, in collaboration with the Wiersums, I distilled the â€˜findingsâ€™ down into a simple folded poster/artistâ€™s multiple titled Clearly Not All About Detroit, pt. III. It is emblematic of a conversation that could only happen here. On a modest scale, Iâ€™ve been able to bring focus to their dual stays in this cityâ€”what the elder chronicled and what the son reassessed 47 years later. This publication, the first bearing the Signal-Return imprint, was released simultaneously in Europe and the U.S. Plans are afoot to circulate it in Berlin, Athens, Toronto, and NYC.
Amongst other thrilling things weâ€™ve produced are the Salon,Â Book, and Bread evenings, which consist of a three-course dinner followed by instruction in binding a monastery-style book led by Leon Johnson. Novelists, journalists, artists, advertisers, film makers, chefs, small business owners, contractors, students, and teachers who gather provide a sweeping look at what others are making, thinking, and aspiring to. Participants are invited back for drop-in bookbinding hours on the weekends, so itâ€™s helped to build a critical mass of some of the brightest and most motivated denizens of the city. They are all stakeholders at the press.
photo courtesy ofÂ Jamie Schafer
SMP: Itâ€™s interesting how youâ€™ve taken the mantra of printed matter as a democratic medium and really absorbed this concept into your programming and overall methodology. Itâ€™s not necessarily about your way of workingâ€”the processes and materials of production, but rather, about bringing together a multiplicity of voices to really initiate a new dialogue.
MOâ€™C: Essentially itâ€™s about what it means to be humanâ€”part of a community, connected by language and participating in the transformation of the here-and-now. I donâ€™t know of many other sites where this can happen. People tend to feelÂ comfortable here. We seek to flatten hierarchies and allow the possibility for the participant to become the teacher, the intern to be the curator, and the person cranking the press to stand as a voice of the organization. All of that flow strengthens our case, performs what is important to us, and gives the opportunity to share ownership. Thereâ€™s this sense of: what might I do? Itâ€™s a catalyst for creative people to claim some inspiration, and start firing on all cylinders.
There’s much to celebrate, much to be disappointed in, and much to compel us to throw our arms up about. To craft something that uses the resources at hand to the best of our abilities is ultimately the aim here. At Signal-Return, we shed light on the complexities of what it is to live in this city rife with struggle, without tamping them down or diminishing their import. I guess you could say it is an empathic and evolving project.
Signal Return’s second exhibition, M1/DTW: Artifacts and Identities, opens this Friday April 6, 6-9pm, and will continue through June 9, 2012. This exhibition will survey the work of Christian Unverzagt, director of M1/DTW design studio and architect of Signal-Return. Artifacts and Identities demonstrates the ways in which Unverzagt’s print work traverses myriad graphic qualities and uses, reveling in manifold material options and formats. The exhibition will feature a survey of work including books, cards, press sheets, posters, and other ephemera from a range of projects including those that are long out-of-print. Signal-Return’s retail storefront will carry more than one dozen titles designed by the studio, and a limited edition letterpress printed poster of the exhibition will also be available for purchase. On April 18, 7pm, Unverzagt will deliver a presentation in conjunction with the show.
Addendum: Since this article was published, Megan Oâ€™Connell has left Signal-Return to start a new venture, Salt & Cedar, in Detroitâ€™s Eastern Market. Salt & Cedar is a letterpress studio producing custom invitations, calling cards, stationery, booklets, and posters. Their workshops, led by renowned instructors, include traditional and experimental printing, â€˜zine making, book structures, and paper making. Within the 3,000 square foot space, farm-to-table food events, a pop-up cinema, exhibitions, dinner theaters, readings, design lectures, and special curricular offerings are slated with a diversity of cultural partners.
Salt & Cedar is located at 2448 Riopelle Street in Detroit. Contact: firstname.lastname@example.org.
February 8, 2012 · Print This Article
This Friday, Steve Seeley’s painting show opens at RotofugiÂ (who not too long ago moved to Lincoln Park, so check the website for their new address if you’re unsure). Seeley’s figurative work often features the juxtaposition of human bodies and animal limbs, or heads. Sometimes alien parts make an appearance as well. He integrates old and new surfaces, incorporating the nostalgia of his childhood into a present assemblage. I grew more and more interested in something we didn’t talk about, namely the idea of the hero and how it charts through these visual, narrative landscapes. Seeley’s icons adopt the iconography of saints and superheros with all of the mystical proportions childhood bears with them.Â To re-erect and reexamine the Gods of childhood in effort, perhaps, to examine those ancient power structures. In Seeley’s case, they often become hybrid.
Caroline Picard:Â I’m really interested in the way you combine natural elements with mythical ones: for instance, the way your work often offers a kind of misty (and almost traditional-painterly) background with a vibrant superhero, or animal, alien or hybrid in the foreground. It kind of reminds me of old cartoons; in the Smurfs, for instance, you could tell the background was fixed to one surface, and moving figure(s) interacted on a clear gel over top. How did you come upon this strategy in your own work?Â
Steve Seeley:Â The backgrounds for me are definitely an homage to animation cels. I’m a child of the 80s and I grew up on cartoons; He-man, Thundercats, Thundarr, and the like, so that sort of nostalgic animation occupies a huge section of my creative mind.Â I started the “delicate matter” body of work in 2004 with the backgrounds being multi-layered and muted, almost ghost like, paintings, and at some point maybe three years ago, I transitioned to printed matter. I have always integrated things I collect into my work, I guess in a way bowing to my inner nerd. Thus the action figure-y, comic book-y and taxidermy look and feel. I also happen to collect antique chromolithographs. Mainly landscapes. So it was only natural for me to eventually Â incorporate/appropriate these into the work. The process involves buying a lithograph, scanning it in, messing around with it, and printing it out to paint on. By printing them out (opposed to painting directly on the print) I can control overall scale, color, direction and halftone size. And after all the other elements are painted, I get that stark dichotomy with the digital print and the paint, given that animated feel I grew up on.
CP:Â Your use of the bear, the deer, and the wolf feels very iconic, somehow, especially in those places where give your figures gold-plate halos. Can you talk about how your engage the animal world? Is the ram-figure any different from superman’s figure?Â
SS:Â Again, a great deal of my work ideas come from a nostalgia. The animals are a nod to growing up in the sticks of Wisconsin. I use animals that I used to see everyday (the deer and specific birds) as well as the animals my brothers and I feared when we played in the woods (the bear and wolves). I grew up in the super small town of Ringle which happened to be home to one of the largest wild dog packs in the state of Wisconsin. So I incorporate any number of dogs that I saw or that may have survived to be part of the wild pack (sorry chihuahua and pugs, I love ya but I you wouldn’t have made it).
As for the difference between man and animal, there isn’t a huge difference for me. In the “delicate matter” series, the story so far is that man has left earth for outer space because he becomes enamored with something he can’t comprehend, something that is entirely different from what he knows. He leaves earth on bad terms with the animals and while he is gone animals become what they were destined to be, a transformation per se, into heavy metal loving, super power using, pop culture loving creatures. When man gets to space he finds it to be less than he had hoped, and he tries to come back but the animals refuse. So man is stuck in space while animals take he’s place back on earth, essentially filling his old shoes, and becoming the new “man.”
There were a few years when I only painted animals (except in the “segue” paintings) but currently man has started to reappear. But only under the guise of a superhero since generally that means your true identity is hidden. Oh yeah and celebrities have always remained on earth, which is why the animals often chill with Miley Cyrus and let Sasha Grey ride around on their backs.
CP:Â At the same time, your figures are basically anatomically correct, and feature studied detail. Then of course there are places and points where you interrupt our expectations, creating a hole inside a bear’s chest for instance. Or giving a human torso a wolf head: how do these interruptions come about?
SS:Â The holes (along with the halos) are meant to lightly symbolize a religion, rather literally. The holes become an extreme stigmata of sorts. I am not necessarily a religious person but I am fascinated by what religion does to societies. It causes rifts and causes people to take sides, which can result in conflict… which is something for years I didn’t have in my paintings. Everything and everyone peacefully coexisted. It was thru adding the religious aspect that I was able to split the world I had created.
The head swapping was a way for me to even more-so humanize the animals. Initially all the human body, animal headed figures in my paintings were referred to as “saints”, figures that were idolized by the other animals and which usually also adorned halos. But once Saint Sasha Grey and Saint Cringer (from He-man) got introduced, I began to play with the animal headed figures as not only religious icons but also celebrity icons. For my upcoming show at Rotofugi there are 25 animal/alien/monster headed human figures all imagined as boxers or wrestlers.Â My intention is to make them a whole new breed of celebrity within the world they exist, at the same time causing additional rifts. Sport is such an easy way for people (or animals in this case) to turn on one another and choose sides.
see more of Seeley’s work by going here.