March 25, 2013 · Print This Article
In the past couple weeks a myriad of media outlets have been chomping at the bit to comment on the first sale of a piece of art made on the rapidly rising social media platform Vine.Â The work in question was made by Angela Washko and presented at the Moving Image Fair by Kyle Chayka and Marina Galperina in their Shortest Video Art Ever Sold (SVAES for short) booth produced in collaboration with Postmasters Gallery. The sale of the work has been quickly marked as an easy target for many critical articles for a variety of reasons, however I feel that most takes have missed some of the more salient issues that surround this sale. I sought out Chayka, Galperina, and Washko to discuss not only their intentions with the project but also to examine what exactly this sale might signal in terms of a potential future for new media art production and saleability.
Before continuing, I feel itâ€™s important for me to say that I have serious misgivings about what the gesture of this sale means for contemporary digital art. That being said, I feel like the media coverage of this event hasnâ€™t given the participants a proper due, or has often been delivered from a somewhat askew and reactionary perspective (which I also might be guilty of). Although what follows is not an attempt to â€œget the story straight,â€ Iâ€™ll try to curb my personal trepidations in favor of unpacking the intentions of this project. Discussing the implications of this sale â€“ albeit from my hesitant vantage point â€“ come from an underlying respect for the curators to find ways of challenging media art and itâ€™s location within a contemporary market.
On first glance, SVAES presents itself as a very self-assured project in that it immediately places these works in the context of purchasing and ownership. As a markedly youthful project, SVAES revolves around showing Vine as a kind of media art shopping-network/sketchpad. The rapid adoption of this product by artists working online (from Ryder Ripps to Rollin Leonard) seemed of particular interest and importance for the curators. In our conversation over email, Chayka maintains that his and Galperinaâ€™s intention was always aimed at being tongue-in-cheek. Through employing this trending technology, Chayka articulates how initially the idea of asking artists to use Vine was a way of creating a semi-satirical entry point for this type of work within a larger art market:
I don’t think SVAES was trying to present any particular kind of aesthetic or enforce a style; it was just about giving artists an opportunity to try something different, more improvisatory. For many of the artists, video isn’t even their primary medium. This is more like a quick, expressive sketch, a video doodle, which seems like what Vine is made for.
Much of the press around SVAES positions the booth not only as aÂ â€“ in my mind seemingly unnecessaryÂ â€“ bridge between video art and netart (as Chayka articulates) but also as a way for fairs to start to include artists primarily working through the web. This kind of representation of a netart community points to the abnormality of netart to be shown within the art fair circuit (artists participating either lack typical gallery representation or have decided to work outside of/parallel to traditional art markets). A result of this representation â€“ combined with the curatorial decisions of Chayka and Galperina â€“ is that the booth acted not only as a segue for netartist to be considered within a video art context, but also served as one of the first representational outposts of this generation of artists within a bigger art market. There have been other efforts and offshoots, including LikeArtBasel, but the specific intentions combined with internal support from the Moving Image fair mark it in specifically unique ways. As a result, the SVAES project coyly suggests to the traditional art world a need for opening up traditional methods of distribution for the sake of staving off cultural obsolescence.
This attempt at expanding horizons was a particularly important gesture for Chayka, especially when considering how digital art inherently disrupts the standard channels of art collection and distribution. An important aspect of this disruption comes from the way that the curators dealt with asking artists to use this social media platform. Artists participating in SVAES withheld their videos from public consumption, only to be viewable at the Moving Image booth. If a work was purchased, however, the responsibility of distribution and hosting was put to the collector.:
The social media tie meant that until the piece was bought, you couldn’t see it online â€” the artist couldn’t publish it, no one could share it, it functionally only existed in the gallery space, it had scarcity. But then when it was bought it was put online instead of taken off, with the imprimatur of the collector. Collecting is at times a very public act, and people should be proud of the art they buy and the artists they support. Through the Vine format and the SVAES project, we mad a meaningful way for them to do that.
The proposed, and eventual, collector had the choice of reposting the video back to Vine or to keep the work within private circulation. The sale of a work implicates the collector in deciding whether or not to allow the work to return to its native networked environment. This curatorial decision is where â€“ in my opinion – the art in SVAES lives.
The unfortunate result of this artistic gesture is that it inadvertently undermines the work of the individual artist. In other words, Washkoâ€™s work â€“ and other SVAES pieces â€“ becomes a foil for a curatorial critique of the art market. Washkoâ€™s Vine is rendered somewhat irrelevant as soon as it is sold since the work no longer becomes about the artists and their piece, but more about the curators and the collector; at least this shift is where we find ourselves after the purchase has been complete. This process is not exclusive to SVAES as a model/format, but I wonder if the execution of this project is just highlighting an already standardized procedure within contemporary art sales in the form of an intentional gesture. If this is the case, maybe Iâ€™m not giving enough credit to SVAES. Even if this were so, the agendas involved in SVAES speak more directly to collection, distribution, or the way the net is expanding these horizons, and not to the content of each piece.
This is particularly worth noting given the content of Washkoâ€™s piece, entitled Tits on Tits on Ikea. The work, a shortened alternative of a longer video, was in part made â€œas a reaction to all of the [already existing] homemade porn vines,â€ while also following in a line of feminist investigation/criticism that informs Washkoâ€™s practice. To undercut this content seems to work against the artistâ€™s intentions of reflecting on this platform and the performative possibilities of short-form networked-video. When asked about the altered status of the work, Washko shared her ambivalent feelings about the overall process:
The thing that is important to [the Moving Image Fair] is that this so-called groundbreaking “Vine-art sale” happened within a framework they own.Â So it feels especially shitty when I’m not getting any love from them and also taking all of the heat for this project in several extremely spiteful articles, which I must admit are fun to deconstruct and respond directly to. I am thankful for having a very supportive community who are talking to me a lot about this experience as I try to process it, because it’s been really weirdâ€¦ this unexpected media response to this piece was really hard for me in a way, because this was a work I wasn’t ready to talk about yet.
Washko continued to explain how the sale of her vine went to a collector who has previously supported her work (Myriam Vanneschi), and that the $200 sale was a particularly personal gesture of a sustained artist-collector relationship. More importantly, the pointed backlash against Washko as an artists (as opposed to Vine as a product, or the Moving Image Fair as a cultural institution), strikes a disturbing chord since SVAES as a projects wants to critique institutions and not makers. Perhaps the vehement misrepresentation of the work and of SVAES speaks to the problems of presenting and selling work that embraces the sketching quality of Vine that Chayka discusses above. In my mind, relying on social networking as the primary platform of creative production is in itself a pressing problem within online art communities, and should be viewed as one of the primary sources of skepticism put toward this medium. Washko, however, discusses how this reliance is now part and parcel for how artwork is being made online:
We are already reliant on facebook/twitter/whatever to distribute work because the gallery system doesn’t support this kind of work and we realize that we have access to like-minded artists across the globe, and we can support each other by helping to find contexts where this work will be supported for each other.Â I think it is surely problematic to reinforce the value of these branded, evil(!) channels, however it is hard to deny the benefits they have to broadening audiences and finding better contexts for work.Â
Perhaps the underlying problem here is that artists working online (at least in America) have decided to choose either gallery representation or social media; both formats necessitating a sidelining of personal politics in favor of reaching a larger and more lucrative audience. For those that choose social media in favor of traditional gallery representation, the artist is left in a particularly vulnerable position since their personal web presences acts as a stand-in for institutional safeguarding (i.e., a museum or curator can take the brunt of criticism and not the individual artist). The sacrifice is becoming more and more daunting as issues of digital ownership and intellectual property online are quickly mounting an End User License Agreement event horizon. The problematic that Washnko describes is perhaps the central location of where my reservation against SVAES lies. When an artist makes work specifically for the context of any given social platform â€“ whether by choice or by invitation â€“ the work unintentionally becomes a supporter of that brand. Perhaps the most troubling thing is the willingness on the part of the artist or curator to submit themselves to the whim of a more dominant cultural identity like Facebook.
This is particularly the case when a work made with social media does not address the material specifics of that platform. At the opening comments at the Tumblr Art Symposium held at 319 Scholes, Christiane Paul addressed how few artists working in social media actually use the infrastructure or material of that media as a resource of creativity (a telling differentiation between the current generation of netartists and their predecessors). Paul quipped (and I’m paraphrasing here), â€œAre we really talking about Tumblr Art, or merely talking about art on Tumblr?â€ To that end, if artists online are willing to be making work using social media platforms, then how is that work reflecting on the platform on which they are distributing? More importantly are we even at the point now where questions like this are still relevant? Although SVAES is moving toward this critical position by questioning distribution, access, and ownership, in doing so it renders the content of each individual work as negligible and ultimately subservient to being just another vine in a digital bramble.
In an exhibition last year at the Geffen Contemporary in Los Angeles entitled Ends of the Earth: Land Art to 1974 co-curators Phillip Kaiser and Miwon Kwon attempted to create the most comprehensive assessment and categorization Land Art to date. This exhibition was lauded for not merely being comprehensive, but also for challenging the American-centric notions that usually define this movement, thus extending the conversation into a more international discourse. Thinking about this exhibition, and the attempts by the curators to reintroduce site-specific practices into a contemporary conversation has made me question the role of site and of location within digitally produced works.
Kwon herself offers many perspectives on the shifting state of site-specific work in her One Place After Another: Site-Specific Art and Locational Identity. The book examines the emergence of site-specific artworks as a direct response to the stale/domestic/white cube settings that more commonly permeate contemporary art at the time. She notably points to the shift of site-specificity from wilderness sites back into the gallery due to the convenience of re-fabrication processes. This practice is then eventually supplanted by an adoption of institutional critique performance by museums as a way of continuing to support site-specificity work. However, this gesture of support still truncates this work within the confines walls of the institution. As a result of the increased modularity and/or insularity of many site-specific works â€“ an effort to make these pieces more capable of traveling to multiple institutions â€“ Kwon argues that the very nature of a site-specific practice is more mobile as of late.Â As a result:
“the specificity of the site in terms of time and space is rendered irrelevant, making it all the easier for autonomy to be smuggled back into the art workâ€¦ The artwork is newly objectified (and commodified) and site specificity is redescribed as the personal aesthetic choice of an artistâ€™s stylistic preference rather than a structural reorganization of aesthetic experienceâ€¦. In this way, site-specific art comes to represent criticality rather than performing it.”
This trajectory not only asks artists to take hold of the performative role of a location based work (as famously done by Andrea Fraser) but it also asks artists to take the materiality of mobility as the primary location for criticism. If a work of location-based art is freed from needing specific time and space to discuss locational identity, then how might this serve an artist already working with a medium that embraces mobility? If one were to embrace the spatial and temporal flexibility of location then this site can become decentralized or abstracted in order to speak to the underlying cultural significance of a specific place.
Itâ€™s important to note here the importance difference in the two types of locations that artists might engage: space and place. In space, artists are concerned with geography, geometry, and dimensions of distance or volume; however, in place, artists are investigating the culture, history, identity, and politics of a location. This differentiation is important since space is the only location of the two that requires (or at least asks) the artist to be physically present with the site. (Various Marina Abramovic puns can be inserted here).
With place, that physicality is not required. In fact, place does not inherently require any physical manifestation whatsoever. Place can exist in memory, in writing, in oration, or in any variable/ephemeral media. In this way, place is much more akin to Conceptual art of the 1970s, where the idea of a work takes precedence, and the execution of object-making for the purposes of containing that idea are secondary (or at least that is the hope).Â If place can then exist within non-physical environments, then it is a ripe location for digital artists to inhabit and work within.
I feel as though there are already artists dealing with space as a decentralized phenomenon. For instance, in his Tantamount Series, JK Keller flattens various mountain peaks into a unified horizon line. This gesture then visually and metaphorically flattens the rooftops of the world into one single homogenous space. Regardless of Kellerâ€™s visually inventive gesture, this work does not necessarily take into account the actual placial relationships these locations might possibly have with one another. The decentrality of these mountaintops marks these locations more as a type of â€œany-space-whateverâ€ then it does a place with a specific history/identity. This is not to fault Keller by any means, but his work serves as fitting evidence of a continued trepidation to address place within the digital arts.
Some artists seem to be slowly approaching place as it relates to personal history, however. Nicolas Sassoon has made a couple of works â€“ notably Fidji â€“ that address the architectural history of locations from his childhood and how these sites have influenced his amazingly consistent style. Works like Legend by Timur Si-Qin, on the other hand, addresses place not through personal narrative, but through the context of the gallery in which he is shown/invited. The place in this piece (although situated in a specific space) involves the family of one of the gallerists. Si-Qin asks the gallerist to engage with her fatherâ€™s interest in medieval reenactment through the devices of contemporary warfare. This process then creates a fictional, decentralized place that involves a specific family history and cultural lineage. The catalyst for creating place in this work occurs in the â€œsimulated anachronistic battle [that] double[s] as the act of artistic production.â€ The physical space of the gallery is then made somewhat irrelevant, and in turn creates a â€œcontext-specific project.â€ (Above quotes taken from the press release of the exhibition at Fluxia in Italy).
Si-Qin combats falling into the trappings of a more typical context-driven methodology that takes cues from the spatial concerns presented by a physical gallery or institution. This more standard way of working, however, is what most artists I know would identify as site-specific work (or what I too have identified in the past for invitational projects). It goes something like: a gallery asks to do a show with an artist, and the artist seeks to make a new body of work in response to such a request. This process is still grounded in issues of space, and rarely addresses the place of the gallery or site. Â As a result of this trend the gallery itself becomes a no-place, and merely serves as a spatial vessel for transporting (or manifesting) the consumable goods that Kwon had initially argued against. However, because digital art does not require spatial presentation of a work (although some would argue this abandonment is naÃ¯ve), artists in this medium should take the opportunity to create work that investigates the nuances of place.
I could be asking for too much, since the lure and attraction of showing in a gallery poses artists with an opportunity to sell work or to recoup production/education costs. I suppose itâ€™s more than a lure, itâ€™s a real/physical possibility that digital artists are rarely afforded. But in my mind artists should already be working on projects or ideas regardless of representation and/or exhibition opportunities. Due to the accessibility â€“ and I use that term lightly â€“ of the net, the potential for emphasizing placial concerns should be unavoidable. This is particularly the case since the space of the Internet is much more decentralized.Â So why is there still reservations in discussing the potential of a decentralized place?
It might be that the conceptual project of a decentralized place is much more of a challenge to those already comfortable with the idea of working within decentralized space. How does one talk about the specifics of a culture or history in such a way that is not predicated on a particular geography? One recent project that I feel is attempting to approach this conundrum is a kickstarter initiative by Lance Wakeling entitled Field Visits for Bradley Manning. In his description of the project Wakeling outlines a particular methodology for tackling the task of decentralized place through looking at multiple spaces:
â€œdespite the title, Field Visits is not a straight-up documentary about Bradley Manning. Instead, the video explores the peripheral histories and landscapes of the surrounding areas. The case of Manning and the fight for open information become one tile in the larger mosaic of an internet impatient to assume the world.â€
By stitching together histories, sites, and spaces, Wakeling is attempting to create a place â€“ an imagined and decentralized location â€“ to discuss the implications of free information in a heavily surveiled society. In doing so, the space of these locations â€“ Kuwait, Virginia, Kansas, and Maryland â€“ becomes subservient to the place in which these locations come to represent. Thus the place of this work is situated in a decentralized location.
In looking back at the strategies of Land Artists included in Kwonâ€™s exhibition one can observe how desire to relocate art outside of the minimalist influenced â€œneutralâ€ interiors of the gallery was an act of rebellion against the sterility of that aesthetic. The organic forms of Land Art, in and of themselves, serve as an oppositional stance against the geometric rigidity and spatial obsessiveness of minimalism. Artists working with digital technology have certainly taken it upon themselves to investigate how the ephemeral material of their medium challenges traditional notions of space. However, artists of this ilk must also take advantage of that ephemeral materiality as a way to challenge traditional notions of place. In this way, I wonder how the potential for a new form of decentralized or actively mobile site-specificity might in turn serve as a reaction against the rapid commercialization and institutionalization of art online.
Just wanted to give a quick heads’ up that Bad at Sports’ blogger/columnist Nicholas O’Brien has a guest post up on The Creators’ Project, a website focused on technology, culture and creativity. Nicholas writes what he describes as a “love letter” to Computers Club, “a group site dedicated to sharing art made with or by computers that was launched by artist Krist Wood.” I’m posting a tiny sliver of Nicholas’ essay below, but please click on over and check out his full post!
Since the first post on May 2, 2009, I have been addicted to Computers Club. The project, a group site dedicated to sharing art made with or by computers was launched by artist Krist Wood, and has been lauded as one of the preeminent locations of so-called netart and artists working with computer generated/manipulated imagery. Although the template of the site follows other previous group-based projects, Iâ€™ve never been completely thrilled with the idea of calling Computers Club a blog. This is probably due in part to how the content found within Computers Club has, since itâ€™s origin, been a place where artists/members have been able to share work that typically reaches beyond the standard fair of netart.
When I talked with many of its members over the course of several weeks, they discussed how previous engagements with other group projects and/or personal blog-based sites had influenced the kind of experience they expected or hoped for with Computers Club (henceforth abbreviated to CC). Former outlets had similarly served as a way of showing work, but some members felt as though those projects didnâ€™t offer avenues to push their practices beyond some self-induced restricting labeling of â€œnetartâ€ and whatever that label implied. As a way to combat these anxieties, CC members found ways to address more broad artistic concerns that were not solely located in computer-based art by creating works that could be conceptually considered through the lens of illustration, painting, performance, experimental video, and even music. Read more.
Artist, writer, new media curator, and BAS’ own “Hyperjunk” blogger Nicholas Oâ€™Brien is visiting Chi-town, and if you live here you can see and — best of all — talk with the man yourself if you head on over to the Nightingale Theater tonight, Wednesday March 23rd, at 8pm. Full details on the action-packed events below…pecha-kucha style lecture?? This will be good.
I am Back: Nicholas O’Brien at the Nightingale Theater: Nicholas Oâ€™Brien will weave a conversation and lecture around his recent screen based works. These routes will range from a reading of an online conversation about mediated spatial awareness, screening samples from an ongoing video blog, presenting a pecha-kucha style lecture on the show Breaking Bad, as well as showing a VHS love letter sent to a distant, yet familial, stranger. The evening will enfold over the course of interlinking monologues discussing loss/return, finding sincerity in flippant formats, discovering self through cultural history, excavating digital landscapes, and employing wit to both disarm and embrace.
Ryan Trecartin’s latest big project is riverthe.net, an online website in which anonymous users can upload 10 second video clips and are asked to provide them with a maximum of three descriptive tags. The videos are then incorporated into the site’s larger stream of moving images, whose narrative “flow” is dictated solely by these tags. Trecartin collaborated with Tumblr founder David Karp on this project, which will be exhibited as part of the New Museum’s upcoming exhibition Free opening this Wednesday in New York. Trecartin debuted the project on Art Fag City earlier this month, and in conjunction with that Paddy Johnson conducted a lengthy and really fascinating interview with Trecartin about riverthe.net and his recent work in general. Go there for an in-depth take on the project and how it very well could change the (internet) world. (No, seriously, it could).
I feel compelled to note, however, that I’ve been trying to watch riverthe.net without much success over the past few days. For me, the experience can only be described as an exercise in frustration and seriously, seriously delayed gratification minus the gratification. The “flow” of this river is mega-choppy, I get maybe two seconds of video and 10-15 seconds of freeze-frame, and so on throughout the entire experience. From reading Trecartin’s interview with Johnson, I have to assume that a chopped-up subversion of narrative pleasure is not at all what Trecartin and Karp are going for. But that’s been my experience of the project so far, and though I am a numbskull when it comes to tech stuff I know I have a pretty good computer (latest type of iMac with the big screen, and our house has WiFi). So, you know, my setup, which I’m very lucky to have, is not good enough to view this project. Is it because the project itself needs fixin’ on the back end, or because I need even better equipment than that of the average user to view it the way it was intended? Um, if that’s the case – that’s not cool, for all the obvious reasons.
However, if we give the project the benefit of the doubt and assume that the choppiness is just par for the internet course, or better yet, something fixable that will soon be addressed, there’s a lot of interesting food for thought in what Karp and Trecartin are experimenting with here. I’m particularly interested in the idea of riverthe.net as a type of crowd-sourced movie that does away with interface and textual prompts in favor of ideas expressed “without using words,” as Trecartin explained during his conversation with Johnson. And it does so partly by doing away with curation altogether–anyone can upload video material, and that material doesn’t need to be voted up or down or “liked” or “favorited” or any of that type of crowd-sourced curation, in order to gain access or greater visibility within the overall stream. I like that.
Beyond these comments, I’m reserving judgment to see how riverthe.net takes off as greater numbers of people learn about it and start uploading more content to the site. I’m doing my little part by blogging about it here. Go check out the site for yourself and maybe upload something too–this is a project that definitely needs the contributions of the crowd in order to reach its true potential.