Meet Kate McGroarty,The Museum of Science & Industry’s Cute White Lab Rat

October 10, 2010 · Print This Article


Well the Museum of Science and Industry has announced their winner of the Night ”Month at the Museum” contest and it is Kate McGroarty. Kate is a Theater Artist/Customer Service Representative & recent graduate of Northwestern University. Kate starts her tour of duty in the museum on October 20th and leaves on November 18th. Kate seems to be meta aware of the entire point of this exercise and that is reflected in her lonelygirl15′esque video submission below.

You can follow Kate’s adventure via twitter and facebook (by the way MSI nice forcing the “I like” function as your public facebook link, that move should have it’s own chemical formula…….. let me think). There seems to be a very ironic website page on Miss McGroatry as well which I really hope is someone trying to capitalize on her 15 mins and not actually run by Kate herself since its a tad self congratulatory and disingenuous.

Also here is the video of the winner announcement which I have to admit whoever came up with the checmical reaction to signify the winner should get a bonus (or season 2 of “The Big Bang Theory” on DVD) since that has been the best move I have seen as of yet with this project. Also whoever missed or decided not to post the video of that announcement on the MSI website and is not capitalizing on the great PR value of that moment should get the reverse (and the season 1 DVD of Cavemen) no one should have to search for that video to find it.

I hope this is a success and will agree that having looked at the applicants that they picked the right person for the position (a arts student who admittedly knows little about science but knows PR, is cute and bubbly and gets it with a wink and a nod) Sorry Alex Dainis in a perfect and fair world you would have been the right choice since you have the looks, smarts, personality, background & non creepy factor but in the end this isn’t about Science it’s about marketing. It is going to be interesting to see how Kate takes the initiative on this and what she can do with it since the agenda seems pretty open for input. Good luck and no using the taxidermied animals as teddy bears :)