Hyperjunk: Paddles On! Brings Digital Art to Auction

October 8, 2013 · Print This Article

Rafaël Rozendaal, Into Time 13 08 13, 2013

Thursday of this week will mark an important moment in the history of digital art. Although the long and fruitful history of this medium will hardly be brought to a close, an important chapter in its narrative is about to unfold through the first ever digital art auction hosted by Phillips. The auction, entitled Paddles On!,  is of particular significance because it is not only the first auction for Phillips, but also the first primary market auction to occur at any major international auction house to only feature digital art works.

When I had first heard the news that Phillips was teaming up with Tumblr to host an auction a couple of months ago, I was a bit skeptical. After hearing that Lindsay Howard (co-director of 319 Scholes and former Eyebeam Fellow) was coming on board to advise and curate the works for this sale, some of my reservations started to dissipate. But I didn’t fully come around to appreciating this auction until I got a sneak peak of the exhibition and had a chance to sit down the three organizers of this project: Ms. Howard, Megan Newcome (Phillips Director of Digital Strategy), and Annie Werner (Arts Evangelist at Tumblr).

Addie_Wagenknecht

Addie Wagenknecht, Asymmetric Love Number 2, 2013

During my visit last Friday, I got a chance to see the final moments of installation, and was also given a guided tour of the broad yet considerate exhibition of the works on sale. The diversity of the work was not only presented in a near flawless manner, but it also showcased the breadth of pieces that all can directly and loosely be identified as digital art. I found myself “checking boxes” as Ms. Howard led me around the exhibition, noting familiar faces like Rafaël Rozendaal, Kate Steciw, and Alexandra Gorczynski. But as my tour continued, I was confounded when my curatorial and critical presumptions quickly dissolved upon noticing that the collection of makers presented in this auction was not pandering to a specific audience or community. Of course I wasn’t expecting anything less of the organizers, but there was a part of me ready to criticize the exhibition for neglecting to include digital artists that otherwise wouldn’t associate with one another. Instead, I found this group of artists to appropriately reflect the many facets of digital art – an assortment that all too often is presented in separate digital fiefdoms. Later, Ms. Howard commented that her intentions with this auction were to bring in as many voices within this sphere as possible:

When I’m curating in general – not just in this particular auction – I’m looking [at] who the nodes are in the network that are actually creating fresh work or creating fresh ideas. So I looked for artist for this auction who were nodes and are representative of larger movements in the field.

To that effect the artists represented do constitute many different subsections within the digital art moniker – interactive sculpture, generative code-based works, netart, webcam performance, experimental video, etc. But what surprised me the most was the way in which these different “nodes” seamlessly come together in the space. This is not to say that the artworks appear “samey” by any measure, but instead it is to comment on how these works share a common thread of turning contemporary technological experience into a refined aesthetic statement.

Perhaps part of this comes from the fact that I haven’t seen many of the artists in this auction shown in spaces equal to the Phillips standard – often I’ve only experienced this work either on my personal computer or in artist run galleries operating on a shoestring budget. In a strange way, the pristine presentation of these works alone makes them appear worthy of sale. It was at once startling and refreshing to see work that I had admired for so long presented in the same way as a work for sale by an old master.

Molly Soda, Inbox Full, 2013

Molly Soda, Inbox Full, 2013

This being said, my admiration for the participants in this exhibition made me reflect on the content of these works in a way that I would otherwise take for granted in other contexts. I subsequently contended with the organizers that the look of these works shouldn’t be their only selling point, and I pressed them to talk to me more about why this collection of artists seemed fitting for this auction. Ms. Werner responded by talking about how Molly Soda was a particularly fitting example to rebuke my inquiry:

While Molly [Soda] is obviously very important to tumblr – I think she’s one of the first tumblr famous it girls – I think that she as an artist didn’t really come into [her own] until someone was like “you’re an artist.” But I think for a longest time she was really a user that really informed the way that our platform grew and developed. [The auction] kind of elevates that entire culture that I think others felt was a little small or diluted. People didn’t take it seriously but it’s so huge and so vibrant. Molly’s piece really gives a voice to this generation.

Although this specific work – a reading of letters and comments posted to her blog in a marathon 8 hour recorded performance – is indicative of a very contemporary conversation occurring through social media, the question kept arising regarding why this moment in particular seemed ripe for having an auction for this kind of work. Part of my initial skepticism came from observing the many previous attempts to sell digital art either going awry or else backfiring. In the past, the idea of taking online media and putting it into private collection has seemed rather antithetical to the ethos of the very platform that made their work possible (or else made the distribution of their work that much more accessible). But more recently, the thought of selling digital art has become more popular as the market seems better equipped to present these artists to collectors. I asked the organizers to talk about why this moment seemed most fitting, to which Ms. Newcome responded:

When I had first started talking to Lindsay, she asked me what was the Phillips angle in the auction world, and it is what is now? This is what Phillips sells, and I think that was inspiring for Lindsay. Once that was established that that’s where we wanted to go – the vibe of the whole event – that became a point of no return… For this particular auction, Phillips couldn’t have done this without Tumblr and Lindsay, and Lindsay couldn’t have done this without us, and so on. We three together was what was so essential, and without one component… this auction would not be a reality.

All coincidence of overlapping interests and timing aside, what Paddles On! presents to audiences – both familiar and new – is that artwork made and distributed through digital networks must now become more vocalized and represented within a contemporary art market. Many recent signposts have been pointing to this moment – the heated conversation around Rhizome’s booth at the Armory in 2011, the outrage of artists and academics railing against Claire Bishop’s misinformed “Digital Divide” essay in Artforum, the development of the Art Micro Patronage project by The Present Group, the selling of digital art by AFC at NADA this past year, just to name a few. But now it is happening, and already over half of the works have been bid on through Paddle8 – a sign in and of itself that now seems to be the time.

Nicolas Sassoon, Waterfall 6, 2013

But then what? Let’s say a majority of the work sells at or above its reserve, what does this signal for both contemporary art and digital artists hoping to bring their work to a larger audience? My initial doubts and concerns for this auction is that it might shape a future aesthetic, or else inadvertently dictate a kind of digital art that is only interested in going to market. I realize that this concern cannot be reserved just for this medium, and instead should be a broader reflection on the ways in which market politics and finance can and will always influence the strategies of emerging artists. However the artists in this exhibition were specifically selected not only because of their contribution to the field, but also due in part to understanding their longevity within an ongoing conversation of art making beyond digital media. Again, my fears are further appeased by Ms. Newcome in reference to a studio visit she recently had with contributing artist Mark Tribe:

We don’t call digital cameras, digital cameras anymore; we don’t call digital watches, digital watches anymore. One day, we won’t call digital art, digital art anymore…

Although I initially felt that this auction might seem somewhat opportune, the three organizers of this exhibition suggested that the more important consideration must come from how this auction will – at its heart – help bring digital art to an audience wanting to participate in a conversation that for too long has stood at the periphery. The resounding “finally!” that has come from many artists, curators, gallerists, and academic is a testament to Paddles On! working towards an overall positive goal. Although I hesitate to defend the auction based upon my own knee-jerk reaction against commercialization of work made online, I do laud the participants and organizers for putting their absolute best foot forward. It is a rare instance that many people get to witness a community come into its own, and I felt that when I walked through the exhibition of the 20 lots for sale on Friday that I was indeed witnessing an important moment for all those involved in this endeavor.

To that end, I feel as though Ms. Howard put it best when articulating her excitement for this event to unfold:

Even if no piece has sold, or if we got no bids… having all these people rally up support, educating collectors, having the conversation, bringing in more people into the loop, makes this all a success.

In this spirit I wish all the artists the best of luck on Thursday when the live auction kicks off at 8pm at Phillips’ gallery on Park Avenue. I hope that the success of the event – as Ms. Howard eloquently suggests – will mark a new beginning for an ongoing relationship between the digital art community and the contemporary art market.




Damien Hirst Cuts Out the Middle Gal’lery and Sells Direct

August 26, 2008 · Print This Article

Damien Hirst Golden Calf
Back in mid September Damien Hirst decided to sell his art directly via Sotheby’s auction house. Bypassing his big-name gallerists: Larry Gagosian and Jay Joplin. Sotheby’s is enthusiastic and breathless needless to say.

Sotheby’s spokesman Oliver Barker has been quoted that “Damien is totally fearless. He’s not just an outstanding artist; he’s a cultural phenomenon.”

Gagosian & Joplin’s comment was not fit to print.

Sales are expected to range between $100 to $200 million. The most expensive of which is expected to be a cow with golden horns and hoofs encased in a formaldehyde filled gold display case.

Anyone that is familiar with the state of the film or especially the music industry will have a feeling of deja vu. As the middle market is continually in decline and producers and consumers are finding the distance and materials between them are either disappearing or rearranging in more direct value matchmaking oriented ways.

The conventional wisdom is that only blue chip artists could make this leap successfully but music has already show that even entry level artists can find that the old model of parent/child is less successful then a more community focused matchmaking system managed by independent investors or other like minded creators.




Buddha sells for $14.3mil, Breaks Japansese Art Record

March 19, 2008 · Print This Article

Buddha Art Record
A newly discovered wooden sculpture of a Buddha that had religious objects sealed in its torso for 800 years sold for $14.3 million, setting a world record for any Japanese work of art, Christie’s auction house said.

The seated figure of Dainichi Nyorai, or the supreme Buddha, is attributed to Unkei, considered one of the two best sculptors of the early Kamakura period in the 1190s, when the most highly regarded Buddhist art was produced.

It was purchased at auction Tuesday by Mitsukoshi Ltd., one of Japan’s major department stores. Its presale estimate was $1.5 million to $2 million.

The Buddha, made of Cyprus wood, sits in a lotus position wearing princely attire, a crown and jewelry, and hair in a topknot. It is believed to have come from a temple during the Meiji period (1868-1911) when Shinto was adopted as the state religion of Japan, Christie’s said. Read more




Art Institute of Chicago’s Gauguin sculpture declared a fake

December 12, 2007 · Print This Article

Fake Gauguin

The Art Institute of Chicago announced yesterday that the Gauguin ceramic sculpture “The Faun” which has been on display for about a decade is infact a forgery by Shaun Greenhalgh who is part of a larger family of forgers that has been under investigation by Scotland Yard for some time.

The Museum purchased the sculpture form a private dealer in London, who in turn bought it from a Sotheby’s auction in 1994.

Shaun Greenhalgh received a prison sentence of 4 years and 8 months last month. His mother, Olive, 83, was given a 12-month suspended sentence. The father, George, 84, broker of all the forged objects, had a deferred sentence pending medical reports.

For 17 years, the family carried on one of the most sophisticated forgery operations in modern history, faking scores of objects including antiquities, watercolors, paintings and modern sculpture, authorities said. Many of the pieces were copies of ancient objects or artworks thought to be lost.

UPDATE The Art Newspaper has published that the purchase price of the sculpture that the Art Institute would not like to declare was $125,000. The London dealer that sold it to the Institute bought the piece in 1994 for £20,700 or $42,382. Making a profit of $82,618 on the transaction.