A link to the following essay was sent to us in response to The Letter to Goldsmiths that I posted last week. I have only included the very beginnings of the post, but you can carry on reading the rest if you follow the link at the end, (before the end notes).
All of human culture competes for our limited attention and resources, evolving and mutating over time. Everyone plays a role in shaping this behavior, although its clear some key players have more control. Each observation and action is an opportunity to contribute to the reproduction or demise of a thing or idea. The observer changes what it observes, and moreso when content producer and consumer are one in the same.
The Internet has accelerated the pace of feedback between creation and response, and one of the results has been a continued embrace of novelty and irony. Capital, currency and power are running rampant without checks and balances from truth, knowledge and beauty. Its time to more fully embrace directness, earnestness and sincerity. This applies to not only what we make and do, but what we support indirectly through our actions.
The following essay is a deconstruction of, and argument against, the post-internet condition. Specifically, I want to address the over use of irony, novelty, attention as currency, persona as product and the embrace of the spectacle of society.
The first four sections are meant as an introduction to the core argument, and offer a broader context which is often overlooked in such discussions of the post-internet condition. Supplemental notes and sources have been included which provide clarification, tangental ideas and some quotes where appropriate.
///Deconstructing the Image-Object ///Wading in the Wake of Symbolization
It’s clear that our time and attention is limited, and thereâ€™s too much going on in the world to pay attention to it all, especially now. Countless people are fighting for our attention and trying to convert this energy into political, social and economic power. Even inanimate things themselves can be thought of as competing for our attentionÂ (1)(2).Â This competition for attention has been turned into a highly skilled craft by plants, animalsÂ (1.5)and culture at large, which is especially evident in the battlefield of consumer products and advertisements.
This competition can be understood in terms of Attention EconomicsÂ (A)Â which describes the finite nature of human attention in contrast to the vast and exponentially growing access to information. However, it may be more accurate to describe this situation as an attention based ecology rather than an economy. This ecology is an evolutionary system of richly complex interactions between limited resources (human attention), competing agents (corporations, other people, algorithms, ideas, aesthetic styles, cultures, objects themselves) and countless internal and external forces. The time between publishing information and audience response has nearly collapsed since the dawn of the Internet, further exacerbating this situation. The rapid feedback loop between production and consumption, when considered as a whole, can be thought of as vast synthetic brain evolving its ability to engage with humans and understand how we thinkÂ (3). (read more)
(1)Â This can be seen in the material-semiotics of Gilles Deleuze and FÃ©lix Guattariâ€™sÂ (B)Â concept of the rhizome, the world as a horizontal networked structure of relations that seeks equilibrium and is constantly shifting. Michel Foucault, Donna Haraway and much of traditional â€˜easternâ€™ philosophy also speak on this subject. The fields of cybernetics and chaos theory are scientific approaches to this subject, and Iâ€™ll address them later on.Â (1.5)Â Iâ€™d also recommend Michael Pollans â€œBotany of Desireâ€ regarding the coevolution of humans and plants.
(2)Also in Bruno Latourâ€™s Anthropological Matrix(C)Â which describes the world existing as a web of hybrid things that are both subject and object, between nature and culture, between agency and raw material. In the Anthropological Matrix all things are both real and imagined, both nature and culture. Latour has also extensively written about Actor-Network-Theory (ANT)Â (D)Â which describes existence as a network of â€˜actorsâ€™ (human or nonhuman, essentially everything) engaged in a series of relationships. ANT disrupts the concept of differentiated individuals acting in the world and states that these things are really the sum of many other actors which reinforce each other.
(3)Â See Kevin Kellyâ€™s inspired book â€œWhat Technology Wantsâ€, and authors like Oliver Reiser, Buckminster Fuller, Dane Rudhayar, Sri aurobindo, N.A. Kozyrev, Teilhard de Chardin, Jose Arguelles, et al.
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