n the surface, there’s an obsession with death imagery, black leather, skulls and flames. Underneath is a clear corporate marketing presence and commodities feeding these images. This logo can read as a celebration of fearlessness, a burn out before you fade away kind of freedom. But it can also invite fearfulness, playing into the dark-side of outlaw motorcycle clubs engaging in organized crime, drugs, violence, prostitution, human trafficking, ritual initiations, etc. We know the motion picture Easy Rider, and we know the Hells Angels at Altamont. With both symbols there’s a spiritual aspect, and a separate blunt reality to contend with.