Coke has followed (and some might say lead this trend) by simplifying the cans from full of bubbles and ribbons to a slightly antiqued red with a flat single ribbon. Now would the next step be a can that doesn’t roll? Designer Dzmirty Samal thinks so and has proposed an alternative to the cold forming manufacturing process all cans undergo today to make them fast and round out of aluminum with instead using impact extrusion in which aluminum is pressed at a high velocity into a mold.
What you get is a can that Buckminster Fuller himself could easily get behind and pound a few away with.
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