New Coke CanIf you follow graphic design you might have noticed the new trend is minimal pseudo-50’s style graphic, minimal logos and faded hues with geometric underpinnings.

Coke has followed (and some might say lead this trend) by simplifying the cans from full of bubbles and ribbons to a slightly antiqued red with a flat single ribbon. Now would the next step be a can that doesn’t roll? Designer Dzmirty Samal thinks so and has proposed an alternative to the cold forming manufacturing process all cans undergo today to make them fast and round out of aluminum with instead using impact extrusion in which aluminum is pressed at a high velocity into a mold.

What you get is a can that Buckminster Fuller himself could easily get behind and pound a few away with.

New Coke Can 2

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Christopher

Operations Manager at Bad at Sports
Christopher Hudgens is the Operations Manager for BaS and works in various other capacities for other organizations in the Chicago Art & Culture scene. Most recently as Business Operations Manager for the Bridge Art Fair and currently an advocate for all things art & technology.

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