PBS will be showing Gary Hustwit’s documentary Helvetica tonight. The film is a documentary that gives the viewer a history and a wide array of opinions on the font. I saw Hustwit premier the film in Chicago last year at the Gene Siskel Film Center. As a fan of typography I really enjoyed the movie and is worth checking out if you have a television.
via PBS Independent Lens
“The Helvetica font was developed by Max Miedinger with EdÃ¼ard Hoffmann in 1957 for the Haas Type Foundry in MÃ¼nchenstein, Switzerland and quickly became an international hit in the graphic arts world. With its clean, smooth lines, it reflected a modern look that many designers were seeking. At a time when many European countries were recovering from the ravages of war, Helvetica presented a way to express newness and modernity. Once it caught on, the typeface began to be used extensively in signage, in package labeling, in poster art, in advertisingâ€”in short, everywhere. Inclusion of the font in home computer systems, such as the Apple Macintosh in 1984, only further cemented its ubiquity.”