ArtBabble, the Indianapolis Museum of Art‘s new online site for videos about art and artists, goes public tomorrow (Tuesday, April 7th). The Beta site has been up for a few months by invitation only (which were not hard to get), and so far it looks pretty great. The Indianapolis Museum asked institutions including the New York Public Library, the Los Angeles County Museum of Art and the San Francisco Museum of Modern Art to contribute content that includes interviews with artists, profiles of museum professionals, and videos of exhibition works in situ. The strength of ArtBabble lies in its collaborations with other institutions–the more shared content, the greater its use-potential. It’s a genius example of how centralized online content can benefit multiple institutions. It’ll be interesting to see whether other museums clamor to join in, or choose instead to use ArtBabble as a model for their own online presences.
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