Abe’s Penny

May 12, 2009 · Print This Article

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Today I came across a subscription service called Abe’s Penny through Cool Hunting. Described as a “micro-magazine” the project consists of postcards that combine one artist with one writer. Over the course of a month a story unfolds.

via Cool Hunting:
Where did this idea come from?
Tess and I wanted to make something that would resonate without requiring a huge time commitment, or even much effort to enjoy. The postcard comes right to your mailbox so all that’s left for you to do is read it. When the next one comes, people go back to the previous ones, so engaging with the work becomes a process, but still doesn’t require much time.

What does Abe’s Penny signify?
We were thinking of Dickens and serials and the Penny Press. We also talked about how, if you pared down a magazine to its core, you’re left with images and text, so using the word penny made sense, as money’s smallest form. We decided to call it Abe’s Penny because it’s self-contained and referential, like postcards.

Check out the entire set here

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